Golden Island Jerky x Yia Vang
Video Content Strategy and Production
We partnered with celebrity chef Yia Vang and Golden Island Jerky to produce a series of short-form video assets designed for digital and social platforms including Instagram and Instacart. Our team handled creative strategy, full production, and post production, providing video editing, audio mixing, and motion graphics. The goal was to create authentic, engaging content that elevated the product while staying true to Yia’s unique voice and presence.
The project began with a collaborative discovery session where we aligned on brand goals, visual tone, and execution strategy. Golden Island wanted to highlight product quality and bold flavor, while it was equally important that Yia’s delivery felt personal and unscripted. Yia took the lead in shaping the narrative, improvising around key brand touchpoints. Our role was to ensure that his voice came through authentically while still hitting the messaging and content structure needed for Golden Island’s digital platforms.
With limited production time, we designed an efficient shoot that focused on maximizing both quality and output. Our crew captured a variety of setups featuring Yia in action, delivering lines, and interacting with the product. Each scene was planned to produce multiple usable assets, suitable for everything from social media reels to paid digital campaigns.
The final content suite was optimized for social and e-commerce use, including four distinct video assets. Post production included motion graphics, color correction, and audio mixing to elevate the content and maintain brand consistency. These videos are now featured across Yia Vang’s social channels and Golden Island Jerky’s digital platforms, supporting both brand awareness and product conversion.
